Selected work

Six builds, six problems solved

Each of these is a full concept build — designed and developed end to end to show how I think. Same format every time: what the client needed, what I built, what it does for them.

TradesConcept build

Newport Plumbing Co.

A call-first site for an emergency plumber who lives on his phone.

< 5s: Search to phone call
1 page: Path to enquiry
98+: Target Lighthouse score

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HospitalityConcept build

The Bakehouse Café

Menu, bookings and atmosphere — the three things people check before they walk in.

3 taps: Home to booked table
0: PDF menus
Daily: Editable by staff

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SalonConcept build

Studio Nova Hair

A premium-feeling salon site that takes bookings while the doors are shut.

24/7: Booking window
6: Stylist portfolios
< 1s: Mobile load target

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RetailConcept build

Willow & Vine

A small homeware shop selling online without losing the feel of the shop floor.

2 steps: Product to paid
Apple Pay: One-tap checkout
10 min: Daily admin

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FitnessConcept build

Iron & Oak Coaching

A coaching site that qualifies leads before the first conversation.

Upfront: Pricing shown
5 fields: Application form
1 call: To close

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Professional servicesConcept build

Meridian Advisory

Authority-first site for a consultancy that sells on credibility alone.

AA: Contrast compliance
1 CTA: Per article
Indexed: Structured data

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Yours could be next

Tell me what your business does and what the site needs to achieve. Fixed price and a launch date back within one working day.

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